Strong Operational Momentum and Market Expansions Maintains Bullish Sentiment on e.l.f. Beauty (ELF)

Core Insights - e.l.f. Beauty, Inc. (NYSE:ELF) is recognized as one of the 12 oversold global stocks to invest in [1] - Morgan Stanley's Dara Mohsenian reaffirmed a "Buy" rating for e.l.f. Beauty with a price target of $121, reflecting strong market performance and growth potential [2] - Recent U.S. scanner data indicates a 15.3% year-over-year sales growth over the last two weeks [2] Sales Performance - The most recent week recorded a 13.8% increase in sales, supported by a 15.7% rise in weighted average pricing [3] - e.l.f. Beauty achieved an 85-basis-point year-over-year gain in market share [3] - Velocity increased by 11.8% year-over-year over the past four months, indicating consistent competitive strength [3] International Expansion - On November 20, 2025, e.l.f. Beauty announced its entry into the Gulf Cooperation Council (GCC) region through a partnership with Sephora [4] - The GCC region has the highest social media penetration rates globally, with social mentions exceeding 38% [4] - This expansion aligns with e.l.f. Beauty's goal of making beauty accessible globally while enhancing its strong U.S. performance [4] Product Focus - e.l.f. Beauty is dedicated to creating accessible, clean, vegan cosmetics and skincare products [5]