Salesforce Enjoys Retail Spotlight Before Earnings

Core Insights - Salesforce Inc's stock increased by 1.5% to $234.08 despite a price-target reduction from $315 to $300 [1] - Positive market sentiment is driven by Adobe Analytics reporting a 9% increase in Black Friday sales year-over-year and a projected 6.3% increase for Cyber Monday [1] Financial Performance - Salesforce's upcoming third-quarter earnings report is expected to show profits of $2.86 per share on revenue of $10.27 billion [2] - The stock has struggled in recent earnings reports, with the last three post-earnings sessions resulting in declines, including a 4.9% drop in September [2] - The options market anticipates an 11.6% price swing for the stock following the earnings report, which is larger than the average 7% movement over the past eight quarters [2] Stock Movement - The stock has rebounded from a 52-week low of $221.96 on November 21 but is still down 30% year-to-date [3] - The $260 price level has been a significant resistance point in recent weeks after previously acting as support during the summer [3] Options Market Sentiment - Options traders are showing optimism for a rebound, indicated by a high call/put volume ratio of 2.42, ranking above 97% of readings from the past year [5]