Amazon(US:AMZN) Feng Huang Wang·2025-12-01 23:31Group 1 - Amazon is launching a test project in Philadelphia and Seattle to deliver hundreds of household items, including some groceries and over-the-counter medications, within 30 minutes [1] - The service will utilize specialized small warehouse facilities, with a starting delivery fee of $13.99 and a discounted price of $3.99 for Prime members [1] - Amazon has been experimenting with urban warehouse facilities for rapid delivery since the launch of "Prime Now" in 2014, which offered paid one-hour delivery and free two-hour delivery for specific items [1] Group 2 - Competing retailers in the U.S., such as Walmart and Target, have introduced "buy online, pick up in-store" services, providing a quick pickup option that Amazon finds challenging to compete with [1] - In China, e-commerce and delivery services are also launching rapid delivery options, with JD.com offering delivery within 30 minutes for certain products, and Taobao and Meituan promising similar delivery times [2]