自助“偷甘蔗”爆火，偷菜游戏永不落幕

Core Idea - The "stealing sugarcane" activity in Meishan, Sichuan, has gained popularity online, allowing visitors to pay a small fee to experience the thrill of "stealing" sugarcane while evading NPCs [1][3][5] Group 1: Activity Overview - The event charges an entrance fee of 2.99 yuan, and participants can take home sugarcane for 9.9 yuan after "stealing" it [1][3] - The activity attracted over a thousand visitors daily during its peak, generating nearly 10,000 yuan in daily sales [3] - Similar activities have emerged in other regions, such as "stealing oranges" in Deyang and "stealing apples" in Shijiazhuang [3] Group 2: Marketing Strategy - The event was initiated by sugarcane farmer Tong Pengfei, who aimed to attract attention to his sugarcane harvest [5][11] - The concept of "stealing" sugarcane taps into nostalgic childhood experiences, appealing to both young and middle-aged participants [5][19] - The activity has been promoted through social media, with participants sharing their experiences and creating a viral marketing effect [7][11] Group 3: Participant Experience - Participants engage in a playful "cat and mouse" game, where they attempt to evade capture while harvesting sugarcane [5][11] - The event includes humorous elements, such as captured participants being required to shout apologies, enhancing the entertainment value [7][11] - The experience provides a sense of thrill and rebellion without real consequences, allowing participants to enjoy a "controlled transgression" [19][20] Group 4: Economic Impact - The activity effectively reduces labor costs for the farmer while clearing out unsold sugarcane inventory [11][20] - The influx of visitors has revitalized local tourism and agricultural engagement, showcasing a novel intersection of rural resources and entertainment [11][20] - The event's success has led to discussions about similar concepts being applied to other agricultural products and locations [11][20]