Three Squirrels(SZ:300783) Xi Niu Cai Jing·2025-12-02 00:27Core Viewpoint - The recent controversy surrounding the nickname system at Three Squirrels has sparked discussions about corporate culture and employee identity, with the company clarifying that the practice is voluntary and aimed at enhancing brand identity and team cohesion [2][3] Group 1: Company Culture - Three Squirrels has implemented a nickname system where employees adopt names starting with "Squirrel," such as "Squirrel Daddy" and "Mouse Love Talent," to foster a sense of community and brand identity [2] - The company stated that these nicknames are primarily for internal communication, with real names still used on business cards and in official contexts [2] - Employees reportedly choose their own nicknames, which can be creative, and the company retains these names for future employees if there are duplicates [2] Group 2: Financial Performance - Three Squirrels is currently facing financial pressure, with a reported revenue of 7.759 billion yuan for the first three quarters of 2025, reflecting a year-on-year growth of 8.22% [3] - However, the company's net profit has significantly declined by 52.91%, amounting to 161 million yuan [3] - Increased sales expenses exceeding 300 million yuan, along with rising management and R&D costs, have contributed to the financial strain [3] Group 3: Public Perception and Legal Considerations - The nickname controversy has led to public scrutiny regarding the balance between corporate management focus and brand image [3] - Legal experts have noted that as long as the nickname system is not mandatory and does not infringe on name rights, it is not illegal, but companies should be cautious of any implicit pressure it may create [2]