“都坏了” 索尼大法，突然在中国失灵了？ | BUG

Core Viewpoint - Sony's television and mobile phone businesses are experiencing significant declines in the Chinese market, with quality issues and competition from domestic brands contributing to a loss of consumer trust and market share [2][10][11]. Group 1: Television Business - Sony's market share in the Chinese television market has dropped to below 5% in 2024, with each of the four major foreign brands averaging around 1.25% [2][8]. - Users have reported quality issues with Sony televisions, particularly models like XR-65X90J, which have experienced sound output failures shortly after the warranty period [3][6]. - Complaints about Sony televisions have surged on social media and consumer complaint platforms, indicating widespread dissatisfaction with product quality [4][6]. - Industry experts suggest that Sony needs to acknowledge these quality issues and improve customer service to regain consumer trust [6][10]. Group 2: Mobile Phone Business - Sony's mobile phone brand, Xperia, has officially exited the Chinese market, with the cancellation of its official WeChat account and the cessation of new product launches since September 2023 [11][14]. - The decline of Sony's mobile phone business mirrors that of its television segment, as it has struggled to compete with domestic brands like Huawei and Xiaomi [11][14]. - Sony's previous strong position in the mobile market has diminished significantly, leading to its classification as a niche brand [11][14]. Group 3: Financial Performance - Sony's financial report for Q2 FY2025 indicates that while other business segments like music and gaming are performing well, the television and mobile phone sectors are in decline, contributing to overall revenue drops in the "other businesses" category [15][16]. - The television and mobile phone businesses are not separately reported, but their poor performance is evident in the overall financial results, suggesting a need for strategic reevaluation [16].