预售比现货贵？“双11”价格投诉超85%

Core Insights - The "Double 11" promotional event this year saw an early start and longer duration, with platforms focusing on AI shopping guides and instant retail, shifting from traffic competition to quality competition emphasizing user value [1] - Consumer complaints during the event were primarily centered around pricing issues, with 85.6% of complaints related to price disputes and false advertising [1][5] Consumer Complaints - A total of over 13,000 complaints were recorded on the "People's Complaint" platform during the "Double 11" period, with peak complaints occurring early in the pre-sale phase [1] - Common complaints included issues such as "prepaid tail payment betrayal," "current stock being cheaper than pre-sale," and "automatic price increases" [1][6] - Some merchants were accused of raising prices before the pre-sale and then lowering them to create the illusion of discounts, leading to consumer dissatisfaction [1][6] Pricing Issues - The pricing complaints highlighted a lack of transparency in rules, with frequent occurrences of "price protection" policies being exploited, where prices changed just after the protection period ended [1][19] - Consumers reported experiences of inconsistent pricing across different accounts and platforms, leading to confusion and frustration [1][19] Seasonal Consumer Trends - As winter approaches, complaints related to seasonal products such as down jackets and heating appliances have increased, with issues like quality discrepancies and delayed shipping becoming more common [9][10] - Complaints also arose from rental housing situations where heating systems failed to operate properly, affecting living conditions [17] E-commerce and Service Quality - The quality of service in various sectors, including cleaning and maintenance, has reportedly declined, with consumers expressing dissatisfaction over service effectiveness and response times [10][21] - Issues with online purchases of health products and food safety were also prevalent, with consumers facing misleading advertisements and product quality concerns [15][25]