高嵩出任捷豹路虎中国市场“新帅” 负责品牌战略与全域营销

Group 1 - Jaguar Land Rover China has appointed Gao Song as the new Executive Vice President of Marketing, effective December 1, signaling a strategic shift towards brand rejuvenation and market expansion in China [2][3] - Gao Song brings nearly 20 years of experience in marketing and business management from top companies such as Procter & Gamble, Clarins, and Michelin, with expertise in brand building, e-commerce operations, product innovation, and business transformation [2][3] - During his tenure at Michelin, Gao transformed the traditional dealer collaboration model and established a consumer-driven marketing system, accumulating 12 million precise user leads and over 1 million members within five months [2] Group 2 - Gao's previous achievements include a 5.5 times increase in sales for Clarins in the Chinese high-end skincare market and successful brand launches at Procter & Gamble, showcasing his strong brand management and cross-department collaboration skills [3] - The Chief Commercial Officer of Jaguar Land Rover China, Wu Chen, emphasized Gao's diverse industry experience and innovative thinking as essential for expanding the market and solidifying brand value [3] - Gao expressed his commitment to enhancing user experience and innovation for luxury brands, aiming to maintain the unique identities of the four brands under Jaguar Land Rover and lead the company in the modern luxury market [3]