【高端访谈】广汽国际化将从全球布局步入全面精耕细作——访广汽国际总经理卫海岗

Core Viewpoint - GAC Group is nearing the completion of its internationalization strategy, with a focus on deepening its presence in local markets and enhancing brand influence globally [2][3] Group 1: Internationalization Strategy - Internationalization is the core strategic direction for GAC Group, with GAC International serving as the main vehicle for this initiative [3] - GAC International has three main missions: enhancing global brand influence and overseas sales, constructing a global R&D, production, supply, and service loop, and promoting the transition of Chinese automotive brands from "product export" to "industry integration" and "brand elevation" [3] - In the first ten months of this year, GAC Group's self-owned brand vehicle exports increased by 36% year-on-year, indicating that international markets are becoming a significant growth point [3] Group 2: Market Focus and Expansion - Australia is identified as a key market for GAC International, serving as a benchmark for the Australia-New Zealand and South Pacific regions, and as a hub for building a new energy ecosystem in the Southern Hemisphere [5][6] - GAC International plans to launch three representative models in Australia and aims to introduce over 10 new products within five years, achieving full coverage of powertrains and product categories [6] - The company has established nine sales outlets in major Australian cities, with plans to expand to 100 outlets in the next five years [6] Group 3: Ecosystem Development - GAC International is transitioning from "product export" to "ecosystem export" and "system export," focusing on a collaborative model that includes technology, ecology, and culture [8] - The company has invested over 58 billion yuan in R&D, emphasizing advancements in smart technology, safety, and power [8] - GAC aims to replicate its successful domestic manufacturing practices, such as the "lighthouse factory" model, in international markets like Thailand [8] Group 4: Sustainable Development and Corporate Responsibility - GAC is committed to becoming a leader in integrated energy solutions, promoting global green energy development through a comprehensive energy network [9] - The company adheres to ESG principles and actively participates in social responsibility projects in various countries, aiming to respect local cultures and integrate into local societies [9]