观察解读·政策“满月” 多维度解锁免税行业新变化、新亮点

Core Viewpoint - The recent policy changes regarding duty-free shops in China aim to boost consumer spending and enhance the shopping experience for travelers, with a focus on promoting domestic products and simplifying the establishment and operation of duty-free stores [1][7]. Group 1: Policy Changes and Impacts - The Ministry of Finance, Ministry of Commerce, Ministry of Culture and Tourism, and other departments have jointly issued a notification to improve the duty-free shop policy starting from November 1, 2025, to support consumer spending [1]. - The new policy simplifies the approval processes for establishing and operating duty-free shops, allowing for more autonomy in the market and potentially increasing the number of stores [5][7]. Group 2: New Store Openings - The first city duty-free shop in Tianjin opened in late November, located in a central commercial area, offering a range of luxury goods such as perfumes, cosmetics, watches, sunglasses, and jewelry [4]. - A new city duty-free shop also opened in Xi'an, incorporating local cultural elements into its product design and store decor, creating a unique shopping experience [5]. Group 3: Promotion of Domestic Products - The newly opened city duty-free shops have dedicated areas for domestic products, featuring traditional Chinese brands and cultural heritage items, thus providing tourists with more options [9][11]. - The policy encourages duty-free shops to allocate at least 25% of their sales area to domestic products, enhancing the market recognition and international competitiveness of Chinese goods [14]. Group 4: Enhanced Shopping Experience - The new regulations aim to improve the shopping experience by introducing online reservation services for duty-free products, allowing travelers to pre-order items based on their travel itineraries [16].