万亿消费领域做优做大做强①丨老年用品市场正迎来黄金发展期

Core Insights - The Ministry of Industry and Information Technology and five other departments have jointly issued an implementation plan aimed at enhancing the adaptability of supply and demand for consumer goods, with a focus on three trillion-level consumption sectors, including elderly products, smart connected vehicles, and consumer electronics by 2027 [2][11] - The elderly products market in China is experiencing rapid growth, with the market size projected to increase from 2.4 trillion yuan in 2014 to 5.4 trillion yuan by 2024, indicating a significant growth potential [3][12] - The core of the new policy is to promote national health construction through consumption, focusing on meeting the health consumption needs of the elderly population, which is expected to create a win-win situation for families and society [3][12] Market Potential - The elderly products market is not yet mature, with high product homogeneity and limited market coverage, suggesting substantial room for growth and diversification in product types and functionalities [2][11] - The silver economy, which encompasses the consumption needs of the elderly, is projected to reach a scale of approximately 7 trillion yuan currently, with expectations to grow to 30 trillion yuan by 2035 [5][14] - The demand from the new elderly demographic has shifted from merely "having care" to "enjoying life," emphasizing the importance of belonging, safety, and value [5][14] Consumer Needs - The elderly population has diverse needs that extend beyond physical products to include emotional and spiritual support, indicating a growing market for services that cater to these aspects [4][5] - There is a significant market opportunity in providing services that address the emotional and cultural needs of the elderly, as many experience feelings of loneliness [4][5] - The integration of culture and health in service offerings can create new demand and enhance the overall well-being of the elderly [6][14] Challenges and Solutions - Urban low-income groups and rural elderly populations often lack disposable income for consumption, which poses a challenge to market growth [7][14] - Recommendations include improving pension systems, enhancing long-term care standards, and developing a multi-layered support system to boost elderly consumer confidence [7][8] - Companies are encouraged to innovate and adapt their offerings to meet the evolving needs of the elderly, focusing on practical and essential products that address real-life challenges [8][9] Strategic Recommendations - Establishing a three-tiered consumption scenario that includes inclusive, quality, and personalized consumption can help address the mismatch between supply and demand in the elderly products market [9][10] - Companies should focus on developing new consumption scenarios that leverage technology, such as AI and robotics, to meet the changing needs of elderly consumers [9][10] - Enhancing payment capabilities for the elderly through innovative funding models and government subsidies can facilitate greater market participation [9][10]