实探兰州智能工厂！王老吉西北落子，饮料行业产能竞赛再升级

Core Viewpoint - The beverage industry is transitioning from a phase of rapid growth to a focus on capacity layout competition, with leading companies shifting their strategic emphasis from marketing and channel battles to supply chain efficiency and regional penetration [2][4]. Group 1: Company Developments - The newly completed production base of Wanglaoji in Lanzhou represents a significant addition to China's beverage industry capacity upgrade map, featuring highly automated production lines operating in a sterile environment [2][3]. - The Lanzhou production base is Wanglaoji's fourth self-owned facility, with a total investment of 350 million yuan, covering an area of approximately 100 acres, and an annual production capacity of about 6.5 million standard boxes [3][4]. - Wanglaoji aims to establish the Lanzhou base as a national-level green factory and intelligent manufacturing demonstration factory, leveraging local resources and geographical advantages to strengthen its supply chain network [4][5]. Group 2: Strategic Significance - The Lanzhou base is strategically positioned to enhance Wanglaoji's domestic and international supply chain systems, facilitating access to the Central Asian market and supporting the Belt and Road Initiative [5][6]. - Wanglaoji has expanded its international presence, covering over 100 countries and regions, and has maintained its position as the world's top seller of natural plant beverages for five consecutive years [5][6]. Group 3: Industry Trends - The expansion of Wanglaoji's production capacity reflects a broader trend among beverage giants in China, as they collectively embark on capacity expansion amid intensifying competition [6][7]. - The beverage industry is experiencing a shift in competitive logic, moving from aggressive market expansion to a focus on production efficiency and supply chain optimization, as companies adapt to slowing growth and increased competition [7][8]. - The current expansion wave is not limited to traditional beverage companies; some liquor companies are also exploring entry into the beverage sector, although this diversification is still in its early stages [6][7].