130亿社交APP，3年狂赚10亿
3 6 Ke·2025-12-02 03:21

Core Viewpoint - Soul is attempting its fourth IPO, shifting its narrative from focusing on the single economy and metaverse to emphasizing the emotional value for Generation Z users, who make up over 78.7% of its daily active users [1][5]. Group 1: Company Overview - Soul was founded in 2015 by Zhang Lu, who aimed to create a platform that prioritizes emotional value over appearance, addressing a gap in the social app market dominated by familiar and appearance-based interactions [2][3]. - The platform allows users to interact through virtual identities, avoiding the use of real photos and locations, which caters to the Z generation's desire for a pressure-free social environment [3][4]. - As of 2021, Soul had reached 9.1 million daily active users, with over 70% being post-90s users, and introduced the concept of metaverse social interactions [3][6]. Group 2: Financial Performance - Soul reported a revenue of 1.846 billion yuan and a net profit of 361 million yuan in 2023, with projected revenues of 2.211 billion yuan and a net profit of 337 million yuan for 2024 [6]. - The company has accumulated nearly 1 billion yuan in net profit over three years, indicating strong financial performance [6]. - The primary revenue sources are "emotional value services" and advertising, with emotional value services accounting for 90.8% of the revenue in 2025 [5][6]. Group 3: Market Potential - The emotional economy in China is projected to grow from 24.25 trillion yuan in 2024 to 80.69 trillion yuan by 2030, with a compound annual growth rate of 22.2% [4]. - The immersive emotional economy segment is expected to expand from 291.7 billion yuan in 2024 to 1.191 trillion yuan by 2030, indicating a faster growth rate [4]. Group 4: User Engagement - As of August 2025, Soul had approximately 390 million registered users, with daily active users reaching 11 million in the first eight months of the year, 80% of whom are from Generation Z [5][6]. - Users spend an average of over 50 minutes daily on the platform, showcasing high engagement levels [5]. Group 5: Industry Significance - Soul's IPO represents a significant milestone for the emotional economy, as it introduces a quantifiable business model into mainstream capital market discussions [6].