均价40元的捏捏，凭什么让年轻人一年剁手上万？

Core Insights - The rise of "handmade squishies" as a new stress-relief toy reflects a growing trend among young consumers seeking emotional value and creative expression [1][2][19] - The market for handmade squishies has seen significant engagement, with over 5.4 billion views on the topic on Xiaohongshu and more than 3 million related products available [2][19] - The handmade squishy market is characterized by diverse consumer motivations, with some valuing the tactile experience and others seeking community and unique designs [4][7][19] Consumer Behavior - Young consumers, such as "Kiki," initially engage with handmade squishies for their stress-relief properties but later find deeper emotional satisfaction through creation and sharing [4][5] - Another consumer, "Little Fish," emphasizes the importance of community and unique designs, willing to pay higher prices for distinctive pieces [7][19] - The purchasing behavior of consumers shows a preference for cost-effective options, with 90% of buyers opting for products priced at 83 yuan or below [15] Market Dynamics - The handmade squishy market is experiencing a shift, with increased competition from mass-produced alternatives affecting small creators [11][19] - The pricing structure ranges from a few yuan to hundreds, with some popular items even reaching thousands on second-hand platforms, indicating a clear product tiering [15] - Despite the high demand, many creators struggle to achieve significant profits due to the price sensitivity of consumers and the costs associated with production [15][19] Creator Insights - The creation process for handmade squishies is time-intensive, requiring careful selection of materials and design, which can take several hours to days [8][10] - Successful creators, like "Butterfly Crisp," emphasize the importance of unique designs and effective brand management to sustain their businesses [13][19] - The potential for growth in the handmade squishy market lies in brand building and expanding into experiential offerings, such as workshops and collaborations [19]