丰富“免税+文旅”品牌新价值 中免集团再获“年度影响力品牌传播”奖

Core Insights - The 2025 Brand Conference in Shanghai highlighted the innovative trends in brand communication and recognized China Duty Free Group for its impactful brand presence in the tourism retail sector [1] Group 1: Company Achievements - China Duty Free Group has been awarded the "Annual Influential Brand Communication" award for its continuous innovation in consumer interaction within the tourism retail industry [1] - The company has maintained its position as the top tourism service brand in the "China's 500 Most Valuable Brands" list for 22 consecutive years, showcasing its deepening brand influence [1] - China Duty Free Group has established long-term partnerships with over 1,500 globally recognized brands and operates more than 200 retail stores across various regions, including over 30 provinces in China and several international locations [1] Group 2: Industry Trends - The recovery of the domestic market has led to a pronounced aggregation effect among leading companies in the Chinese tourism retail sector, with China Duty Free Group focusing on new store openings, product launches, and enhanced service experiences [2] - The ongoing "Crazy Shopping Season" event aims to create new consumer experiences through content interaction and commercial collaboration, integrating over 30 retail locations and three online platforms [2] - The company is leveraging cultural empowerment and innovative marketing strategies to enhance its brand vitality, including the introduction of unique cultural IPs that resonate with consumers [2] Group 3: Future Outlook - China Duty Free Group is transforming duty-free shopping spaces into engaging cultural tourism destinations, positioning itself as a benchmark for innovation in the tourism retail sector [3] - The company is actively participating in international events to showcase China's tourism retail innovations and strengthen global partnerships for product co-creation [3] - With the upcoming full closure of Hainan Free Trade Port, the tourism retail industry is expected to enter a new development phase, where China Duty Free Group will continue to focus on integrating duty-free and cultural experiences [3]