Core Insights - China possesses three major advantages: a complete industrial system, a large market scale, and significant consumption growth potential, with a focus on expanding domestic demand and promoting consumption as core strategic directions for the 14th Five-Year Plan and beyond [1] Group 1: Consumption Trends - The current per capita consumption level in China has substantial room for improvement, indicating a need to release growth potential [1] - The consumer landscape is shifting from material satisfaction to mid-to-high-end, improved, and personalized consumption, driven by the "Z generation" and the emerging "silver economy" [4][5] - Quality consumption is increasingly emphasized, with consumers prioritizing practicality, experience, and value maximization over mere cost-effectiveness [4] Group 2: Strategic Recommendations - Suggestions include combining traditional and upgraded consumption needs, promoting online and offline integration, and developing new consumption models such as the "night economy" and "silver economy" [1] - The need for a new quality service consumption experience is highlighted, utilizing advanced technologies to quantify experiential value [4] Group 3: Market Dynamics - Over the past decade, China's social retail sales have surged from 30 trillion yuan to 48 trillion yuan, reflecting a transition from quantity to quality in consumption [5] - The call for quality-driven market restructuring is echoed by industry leaders, emphasizing the importance of responding to new demands and embracing technological advancements [5]
质量驱动+人群赋能:中国消费生态重塑催生万亿新机遇
Sou Hu Cai Jing·2025-12-02 05:05