Core Insights - The article emphasizes the importance of traffic safety, particularly focusing on children's safety, and highlights BMW's long-term commitment to this social issue through its "BMW Children's Traffic Safety Training Camp" project, which has been ongoing for 21 years [1][2] Group 1: BMW's Initiatives - BMW initiated the "BMW Children's Traffic Safety Training Camp" in 2005, promoting the concept of "礼行天下" (Civility in Traffic) to enhance children's traffic safety education [1] - The project has evolved to include a comprehensive educational framework that integrates safety awareness into school and family settings, creating a "parent-child co-learning" ecosystem [2] - BMW collaborates with the China Juvenile and Children Publishing House to develop educational tools that make traffic rules accessible and engaging for children [2] Group 2: Social Responsibility - BMW's approach to corporate social responsibility is characterized by a long-term commitment to societal development, viewing it as a fundamental aspect of its operations rather than an additional effort [2] - The company aims to foster a culture of civility in traffic through practical and culturally relevant methods, aligning with traditional Chinese values [1][2] - BMW's initiatives reflect a shift in the automotive industry towards rational competition, emphasizing innovation and responsibility as key drivers for future growth [3]
21年深耕不辍：BMW儿童交通安全训练营的责任坚守与价值引领