达美乐成下沉市场“排队王”？回应称今年开店目标已完成约100%

Core Viewpoint - Domino's Pizza has rapidly developed in the Chinese market, becoming a popular choice among consumers, despite facing challenges in its earlier years [2][4]. Financial Performance - For the first half of 2025, Domino's China reported revenue of 2.59339 billion RMB, a year-on-year increase of 27% [3]. - The net profit attributable to the company's owners reached 65.924 million RMB, reflecting a significant growth of 504.4% compared to the previous year [3]. - The operating profit margin improved slightly to 14.6%, up from 14.5% [3]. Market Expansion - Domino's China added 190 new stores in the first half of the year, expanding its network to 1,198 stores across 48 cities [4]. - The company has focused on non-first-tier cities, with 683 stores in these areas generating sales of 15.09 billion RMB, a growth of 46.6% [5]. - The sales from first-tier cities amounted to 10.85 billion RMB, accounting for 41.8% of total revenue, with a growth of 7.2% [5]. Strategic Challenges - Despite recent growth, Domino's faced cumulative losses of nearly 1 billion RMB from 2020 to 2023, with profitability expected to improve in 2024 [4]. - The company is encountering increased competition in the pizza market, with other brands potentially offering greater discounts to attract consumers [6]. - The "30-minute delivery" promise may face challenges in non-first-tier cities, but the company plans to enhance its delivery services as it expands [6].