Zhi Tong Cai Jing·2025-12-02 06:09Core Viewpoint - The automotive market is experiencing a significant shift in sales dynamics as major car manufacturers report their November sales figures, with a notable decline in the "tail-end" effect compared to previous years. The exit of subsidy policies is leading to a slowdown in sales growth, making it challenging for companies to balance sales and profitability during the year-end push [1][2]. Group 1: Sales Performance - BYD (002594) achieved sales of 480,000 units in November, a month-on-month increase of 9%, with domestic sales at 348,000 units. Cumulative sales from January to November reached 4.182 million units, reflecting an 11% year-on-year increase. Notably, overseas exports exceeded 130,000 units, marking a nearly 300% year-on-year increase [2]. - Geely Automobile (00175) reported November sales of 310,000 units, a year-on-year increase of 24% and a month-on-month increase of 1%. Cumulative sales for the first eleven months reached 2.79 million units, a 42% year-on-year increase, positioning the company to meet its annual target of 3 million units [2]. - New energy vehicle sales for Geely in November reached 188,000 units, a year-on-year increase of 53%, with a penetration rate exceeding 60% [2]. Group 2: Emerging Players - Leap Motor (09863) sold over 70,000 units in November, a year-on-year increase of 75%, maintaining a steady performance. Cumulative deliveries for the first eleven months reached 536,000 units, a 113% year-on-year increase, surpassing its annual target of 500,000 units [3]. - Hongmeng Zhixing delivered 82,000 units in November, a year-on-year increase of 90%, with strong demand for its models [3]. - Xiaomi Automobile delivered over 40,000 units in November, maintaining this level for three consecutive months, and is expected to exceed its annual target of 350,000 units [3]. Group 3: Competitive Landscape - Li Auto (02015) delivered 33,000 units in November, a year-on-year decrease of 32%, with cumulative deliveries of 362,000 units, an 18% year-on-year decline [4]. - Xpeng Motors (09868) delivered 37,000 units in November, a year-on-year increase of 19%, with cumulative deliveries of 392,000 units, reflecting a 156% year-on-year increase [4]. - NIO (09866) reported November sales of 36,000 units, a year-on-year increase of 76%, with cumulative deliveries of 278,000 units from January to November [4].