订单量增长超5% 美团拼好饭超41万商家参与明厨亮灶

Core Insights - The "Million Bright Kitchen" initiative launched by Meituan in July has led to over 410,000 merchants upgrading to transparent kitchen practices, enhancing customer trust through openness and simplicity [1][2] - Merchants have reported that the cost of kitchen renovations and live streaming setups is minimal, around a thousand yuan, while resulting in significant increases in customer satisfaction and repeat purchases [1] Group 1: Initiative Overview - The "Million Bright Kitchen" plan aims to create a transparent and open standard among 200,000 small and medium-sized restaurant merchants, utilizing real-time updates through images and live videos of kitchen environments [2] - The initiative includes a lightweight "Food Safety Diary" feature, allowing even small merchants to easily document their kitchen conditions via mobile uploads [1] Group 2: Business Impact - Merchants participating in the "Bright Kitchen" initiative have experienced order volume increases of 5% to 8.6%, a 23% reduction in consumer complaints, and a 12% increase in repeat purchase rates for those who have implemented live streaming [2] - The average transaction value has also risen by 8% for merchants who adopted these transparent practices [2]