夯实基本盘、打造突围点，上汽集团1—11月销量超去年全年

Core Viewpoint - SAIC Motor Corporation has established a new growth framework with three main drivers: strong performance from its self-owned brands, rapid growth in new energy vehicles, and expansion in overseas markets, leading to a significant increase in overall sales in 2024 and 2025 [1][2][3] Group 1: Sales Performance - From January to November 2023, SAIC Motor sold 4.108 million vehicles, a year-on-year increase of 16.4%, surpassing the total sales of the previous year [2] - The sales of SAIC's self-owned brands reached 2.666 million units, up 25.7%, accounting for 64.9% of total sales, an increase of 4.8 percentage points compared to the same period last year [5] - New energy vehicle sales totaled 1.499 million units, reflecting a growth of 38.8% [5] - Overseas sales amounted to 969,000 units, with a year-on-year increase of 3.4% [6] Group 2: New Growth Drivers - The "new three drivers" of SAIC's growth include self-owned brands, new energy vehicles, and overseas markets, with self-owned brands showing the most significant growth [3] - The MG brand has become the best-selling Chinese brand in Europe, with 285,000 units delivered, a growth of over 25% [6] - SAIC's new energy vehicle sales have been bolstered by product and technology advancements, including the introduction of the MG4 semi-solid battery version [5] Group 3: Traditional Pillars - The traditional three pillars—SAIC Volkswagen, SAIC General Motors, and SAIC-GM-Wuling—remain stable, contributing over 70% of total sales [7] - SAIC-GM-Wuling sold 1.491 million units, SAIC Volkswagen sold 936,130 units, and SAIC General Motors sold 487,250 units from January to November [7] - SAIC Volkswagen is expected to exceed one million units in annual sales, supported by its transition to new energy products [8] Group 4: Future Potential - SAIC has identified two potential growth areas: Audi and the newly launched brand, Shangjie [10] - The Audi brand is implementing a dual-brand strategy and aims to establish itself as a young, tech-savvy luxury car manufacturer [10] - The Shangjie brand, developed in collaboration with Huawei, has received significant investment, with an initial funding of 6 billion yuan and a dedicated team of over 5,000 people [13][15]