“以租代买”正成为一种全新的消费风尚——年轻人为何爱上租赁

Core Viewpoint - The rise of the rental economy in China is transforming consumer behavior, particularly among younger generations, emphasizing experiences over ownership and leading to a significant increase in rental transactions and user engagement [8][12][15]. Industry Overview - The rental economy in China is projected to exceed 4.2 trillion yuan in transaction volume by 2024, marking a 32% year-on-year growth, with over 750 million users served [8]. - Users aged 30 and below account for over 60% of the rental market, with orders from the post-2000 generation doubling year-on-year [8]. Consumer Behavior - Young consumers prefer renting as it aligns with their desire for flexibility and experience, with over 60% of surveyed individuals indicating that rental options better meet their lifestyle needs [13]. - The shift from ownership to rental is driven by a desire for variety and sustainability, with many young people viewing rental as a way to enjoy new experiences without the burden of ownership [12][13]. Market Trends - The rental market is expanding beyond traditional categories like housing and vehicles to include a wide range of products such as clothing, photography equipment, and outdoor gear [10][11]. - Specific rental categories, such as wedding dresses and children's strollers, have seen search volume increases of 109%, 89%, and 165% respectively [10]. Technological Impact - Advances in technology are making the rental process more efficient and user-friendly, with platforms offering transparent pricing and streamlined rental experiences [14][16]. - The integration of digital payment systems and credit scoring is expected to enhance consumer trust and reduce barriers to entry in the rental market [15][16]. Challenges and Solutions - The rental industry faces challenges related to trust and credit, with issues such as deposit disputes and data privacy concerns affecting consumer willingness to engage [15]. - Experts suggest that building a robust credit system and enhancing service standards are crucial for the sustainable growth of the rental economy [15][16].