Group 1 - TianTu Investment announced the sale of its 45.22% stake in Yuno Dairy Co., Ltd. to Kunshan Noyuan Ruiyuan Management Consulting Co., Ltd. for a transaction price of 813 million yuan [1] - IDG Capital, which is behind Kunshan Noyuan Ruiyuan, will ultimately acquire 100% of Yuno China for a total transaction price of 1.8 billion yuan, becoming the controlling shareholder [1] - The original management team of Yuno China will be retained post-transaction to maintain and enhance brand competitiveness, aiding in regional expansion and product innovation [4] Group 2 - The acquisition of Yuno China is part of a broader trend where Chinese private equity (PE) firms are increasingly acquiring international consumer brands' operations in China [6] - Notable recent transactions include CPE Yuanfeng's strategic cooperation with Burger King to form a joint venture, and Starbucks' partnership with Boyu Capital for its retail operations in China [6][7] - The trend of international brands divesting their Chinese operations is driven by competitive pressure from local brands and the advancement of local management capabilities [7]
18亿人民币，IDG资本拿下优诺中国控股权
2 1 Shi Ji Jing Ji Bao Dao·2025-12-02 06:24