Zhi Tong Cai Jing·2025-12-02 07:18Core Insights - Hong Kong's retail sales in October increased by 6.9% year-on-year to HKD 35.2 billion, surpassing Morgan Stanley's and market expectations, driven by durable goods, online sales, and inbound tourist traffic [1] Retail Sales Performance - Online sales reached HKD 5.2 billion, showing a year-on-year growth of 27% and a quarter-on-quarter increase of 32%, with online sales accounting for a record 14.6% of total sales [1] - Strong performance was noted in luxury goods and electrical products during October [1] Company Implications - The data is favorable for companies such as Wharf Real Estate Investment (01997) and Hysan Development (00014), which saw respective stock price increases of 10% and 21% over the past three months [1] - Retail stocks like Link REIT (00823), Hysan Development, and Wharf Real Estate Investment are highlighted for their high dividend yield advantage, suggesting potential upward price movement if retail sales continue to improve [1] Future Outlook - Morgan Stanley anticipates a 5% year-on-year growth in retail sales for November, driven by improved consumer confidence and promotional activities during shopping festivals [1]