CBA新赛季增设“潜力赛” 各俱乐部再获15个品类招商权益

Core Viewpoint - The 31st season of the Chinese Basketball Association (CBA) League is set to begin on December 12, with significant changes in the competition format and rules aimed at enhancing the league's appeal and player development [1][2]. Group 1: Competition Format Changes - The regular season will be reduced from 46 rounds to 42 rounds [1]. - Game time will be adjusted from 12 minutes per quarter to 10 minutes, aligning more closely with FIBA rules, and certain special regulations will be eliminated [1]. - The CBA Club Cup will continue with an upgrade, adding three NBL teams, bringing the total to 23 participating teams [2]. - A new "CBA Potential Game" will be introduced, allowing for more exposure and playing time for young players [2]. Group 2: Player Demographics and Transactions - Among the 339 registered domestic players, 62 are first-time registrants, making up 18%, while "post-2000" players account for 58% [3]. - The number of players aged 31 and above has decreased to 29, the lowest in the past three seasons [3]. - A total of 48 domestic player transactions were completed, including 18 transfers and 17 free agent signings, marking a new high in transaction volume [3]. Group 3: Sponsorship and Media Partnerships - The number of sponsors has decreased from 16 to 14, with notable exits and new entries among sponsors [4]. - The league will continue with a five-tier sponsorship system, including major sponsors like China Life and strategic partners like Li Ning [4]. - Media partnerships have shifted to primarily include CCTV Sports for the new season [5]. Group 4: Team Naming and Marketing Strategies - Several teams have undergone name changes due to new sponsorship agreements, reflecting a trend in sports marketing [6]. - Alcohol brands are prominent sponsors, with five teams in the CBA and three in the WCBA being sponsored by liquor companies [6]. - The trend in sports marketing is shifting towards deeper engagement strategies, combining online and offline interactions to enhance brand recognition [7].