大摩:“豆包”AI手机建生态系统难度大 重申对腾讯控股、阿里巴巴-W与美图公司的“增持”评级
Zhi Tong Cai Jing·2025-12-02 07:36

Group 1 - Morgan Stanley's report highlights that while ByteDance's "Doubao" AI assistant ecosystem appears rich, there are significant execution challenges [1] - The report reiterates a bullish stance on application stocks as the preferred investment in AI, maintaining "overweight" ratings for Tencent Holdings, Alibaba, and Meitu [1] - Concerns arise regarding potential loss of traffic entry points for consumer applications due to the introduction of the "Doubao" assistant [1][3] Group 2 - The "Doubao" AI assistant is deeply integrated into smartphone operating systems, showcasing capabilities such as interactive functions, multi-modal generation, and memory features [2] - The assistant can perform tasks like photo editing, accessing installed applications, and executing complex cross-application tasks in professional mode [2] - Morgan Stanley identifies significant barriers to the promotion of the "Doubao" assistant, emphasizing the need for deep technical cooperation and commercial negotiations with various smartphone OEMs [3] Group 3 - Major smartphone OEMs like Apple, Huawei, and Xiaomi are more likely to develop their own AI assistants rather than collaborate with ByteDance [3] - The report suggests that the options for ByteDance to partner with OEMs in China are very limited, making the establishment of the "Doubao" ecosystem challenging [3] - Despite concerns about the "Doubao" assistant potentially becoming a traffic entry point, Morgan Stanley remains optimistic about the opportunities in Chinese application markets due to the dominance of super apps [3]