粉丝狂宠“手机壳中的爱马仕”,开裂问题频被吐槽
Xin Jing Bao·2025-12-02 07:36

Group 1 - CASETiFY, known as the "Hermès of phone cases," has achieved sales of 3.6 billion yuan in one year, attracting a large number of young consumers to its stores [1] - The price range for CASETiFY products varies significantly, with phone cases priced between 289 yuan and 729 yuan, and other accessories like phone stands and magnetic card holders also priced at 259 yuan and 289 yuan respectively [1] - Despite the high prices, there are complaints regarding the quality of CASETiFY products, with reports of cases cracking within six months of use, leading to a replacement policy by the company [1] Group 2 - CASETiFY is becoming a popular choice among first-tier middle-class consumers, positioning itself as a luxury brand in the phone accessory market [2] - The company is associated with a business entity named "壳子特玩电子商务(上海)有限公司," which was established in 2021 with a registered capital of 1.5 million yuan [2] - In China, there are approximately 321,000 companies in the mobile accessory sector, with over 30% located in the South China region, and 87.7% of these companies have been established for more than five years [2]

粉丝狂宠“手机壳中的爱马仕”,开裂问题频被吐槽 - Reportify