黄金税收新政满月 记者实探深圳水贝市场

Core Viewpoint - The implementation of the new gold tax policy in China has led to a significant decline in orders and foot traffic in the Shui Bei market, with many retailers experiencing an 80% drop in business, prompting concerns about the future of the market and its vendors [1][15][26]. Market Impact - The new tax policy, effective from November 1, 2023, categorizes gold transactions into two types, with investment gold subject to a 0% tax rate and non-investment gold subject to a 6% tax deduction, down from 13% [15][18]. - Following the policy's announcement, major banks suspended certain gold accumulation services, and many gold brands raised their prices, indicating a market-wide adjustment period [15][18]. Retail Environment - Retailers in the Shui Bei market report a drastic reduction in customer traffic, with some stores experiencing near-empty conditions and others having to close or transfer their counters due to decreased demand [4][9][24]. - The price calculation for gold jewelry has changed, now including tax, which has diminished the market's previous price advantage over branded stores [18][19]. Business Strategies - Many retailers are shifting their focus to "old for new" exchanges, attempting to maintain operations by earning service fees rather than selling new gold items [19][27]. - Some businesses are exploring alternative products, such as silver and platinum, as well as smaller gold items, to adapt to changing consumer preferences [23][27]. Industry Outlook - The Shui Bei market, which previously dominated gold jewelry sales in China, is facing a potential consolidation as smaller retailers struggle to compete without price advantages [24][27]. - Experts suggest that the market may need to transition from price competition to value competition, emphasizing innovation in design and craftsmanship to attract consumers [27][28].