鸿蒙智行零跑双双创新高，小米月销连超蔚小理，车市排位大洗牌

Core Insights - The November sales report reveals significant differentiation among automotive companies, with several brands achieving record deliveries and growth rates. Group 1: Major Players' Performance - Homologous Intelligent Mobility achieved a historical monthly delivery high of 81,900 units in November, an increase of 40,000 units year-on-year, with a 20% month-on-month growth [1][5][7] - Leap Motor continued to break monthly sales records, delivering 70,300 units in November, representing a year-on-year growth of over 75% and maintaining growth for nine consecutive months [1][9] - Xiaomi delivered over 40,000 units for the third consecutive month, with expectations to exceed 400,000 units for the entire year [1][15][18] - The "New Forces" (Xiaopeng, NIO, and Li Auto) all delivered over 30,000 units in November, with Xiaopeng at 36,728 units, NIO at 36,300 units, and Li Auto at 33,181 units [1][22][31] Group 2: Emerging Brands and Trends - The second tier of new forces saw significant growth, with Lantu surpassing 20,000 units for the first time, and both Zhiji and Avita achieving record sales of 13,600 and 14,100 units respectively [1][34][38] - BYD sold 480,200 units in November, exceeding production by 6,000 units, with cumulative sales for the year surpassing 4.18 million units [1][3] - Geely's monthly sales reached 310,000 units, a 24% year-on-year increase, with cumulative sales for the year at 2.79 million units [2][3] Group 3: Market Dynamics and Future Outlook - The automotive industry is entering a critical year-end sales period, with companies expected to ramp up promotions and new vehicle launches to secure annual rankings [4][40] - The competition is anticipated to intensify as companies respond to the impending expiration of national subsidies, leading to increased promotional activities [40]