AI营销头雁冲刺IPO，2个北大-宝洁校友创办

Core Insights - Deepen AI, a decision-making AI technology company, has filed for an IPO on the Hong Kong Stock Exchange for the second time this year, focusing on applying AI in marketing and sales scenarios [1][2]. Company Overview - Deepen AI, formerly known as PinYou Interactive, was established in 2009 and rebranded in 2019. The co-founders are Huang Xiaonan and Xie Peng, both alumni of Peking University [2][16]. - The company ranks first in the Chinese marketing and sales decision-making AI application market, with a market share of 2.6% based on projected 2024 revenue [2][7]. Business Model and Products - The main business of Deepen AI involves providing decision-making AI technology for marketing and sales, automating business decision execution through algorithms and data intelligence [3]. - Key products include: - AlphaDesk: A smart advertising management platform for real-time programmatic bidding [5]. - AlphaData: A user data operation platform that integrates over 100 data sources for precise marketing [6]. - Deep Agent: A new product launched in February 2025, utilizing open-source large language models for tasks like generating consumer insights [6]. Financial Performance - The company has maintained profitability despite facing budget adjustments from some clients. Revenue grew from RMB 543 million in 2022 to RMB 611 million in 2023, but is projected to decline by 12% to RMB 538 million in 2024 [9]. - In the first half of 2025, revenue rebounded to RMB 277 million, a 5.8% increase year-on-year [9]. - Gross margin decreased from 31.2% in 2023 to 27.3% in 2024, stabilizing at 27.1% in the first half of 2025 [9]. - Net profit was RMB 59.36 million in 2022 and RMB 60.66 million in 2023, dropping to RMB 21.52 million in 2024, but rebounding to RMB 3.64 million in the first half of 2025 [9]. Customer Base - Deepen AI serves approximately 530 end clients, including 89 Fortune Global 500 companies, across various industries such as e-commerce, fast-moving consumer goods, automotive, retail, and beauty [7]. - The client retention rate for the core product, smart advertising, exceeds 85%, indicating strong customer loyalty [10]. Funding and Valuation - The company has completed multiple rounds of financing, with the latest E round achieving a valuation of RMB 1.9 billion [2][12]. - The valuation has significantly increased from approximately USD 30 million in the A-2 round to RMB 1.5 billion in the D round and RMB 1.9 billion in the E round [15].