解锁家装“隐蔽美学”，爱康企业集团全场景方案即将发布

Core Insights - The home improvement industry is entering a phase of stock competition, with consumers increasingly demanding higher living quality [1] - Aikang Enterprise Group will hold its 25th anniversary celebration and launch event on December 7, focusing on "value growth" and exploring future home decoration development paths [1] Industry Trends - The home decoration industry is at a critical juncture of restructuring and demand transition, where companies must find new growth in a high-cost, product-homogenized environment [1] - Building long-term trust and value recognition in "invisible areas" of home improvement is a significant challenge for industry practitioners [1] Company Strategy - Aikang proposed the concept of "no system, no decoration" in 2016, aiming to create a one-stop solution for hidden engineering through systematic thinking [1] - In 2021, Aikang introduced "hidden aesthetics," elevating hidden engineering from basic functionality to aesthetic expression, integrating "beauty" as a key standard in product development and application [1] - In 2024, Aikang will upgrade to "whole-house hidden aesthetics," integrating products like fresh air systems, water purification, and waterproofing into a comprehensive aesthetic system [1] - Aikang emphasizes that the goal is to make "aesthetic" effective and "effectiveness" environmental on top of hidden engineering [1]