免费物料变“香饽饽” ？二手奶茶联名袋卖到上百元|消费新观察

Core Insights - The merchandise related to the movie "Zootopia 2" has become highly sought after, with many collaborative items selling out quickly, leading to a surge in demand on second-hand markets [1] - Consumers are now willing to pay high prices for previously discarded items like paper bags and cup sleeves due to their association with popular IPs, creating a new trend among young people [1][4] Group 1: Market Dynamics - Various IP collaboration materials are selling well on second-hand platforms, with prices for items like collaborative cup bags ranging from 1 to 5 yuan, and limited edition items priced higher at 10 to 20 yuan [2] - A seller in Guangdong is offering a complete set of "Zootopia 2" collaborative items for 19.9 yuan, indicating a strong interest in bundled offers [2] - Older collaborative items are also in demand, with a seller offering a set of 53 bags for 159 yuan, showcasing the ongoing interest in past collaborations [2] Group 2: Consumer Behavior - Consumers are increasingly collecting and reselling collaborative packaging, with some individuals organizing and categorizing these items for sale [2][4] - The scarcity of limited edition items enhances their perceived value, transforming once-free materials into collectible items [6] - Young consumers are integrating these items into their lifestyle, often purchasing multiple drinks to collect different packaging, which they later sell or repurpose [6][7] Group 3: Creative Transformation - Some sellers are creatively repurposing collaborative packaging into handmade products, such as transforming bags into fridge magnets or decorative items, significantly increasing their resale value [3][7] - The trend of DIY modifications is popular on social media, with users sharing various creative uses for the packaging materials [7] Group 4: Industry Concerns - There are concerns regarding the availability of collaborative items, as consumers express frustration over the quick sellouts at stores while seeing the same items listed on second-hand platforms [8] - Industry experts highlight the need for brands to maintain quality collaborations and compliance to sustain market interest and avoid issues like unauthorized sales and counterfeiting [8]