Core Viewpoint - The pet food market is facing a "concept trust crisis" due to vague definitions of "0 additives" by some brands, while Guambang, a brand under Hebei Huaxing Pet Food, provides a clear commitment to "0 chemical additives" through a comprehensive supply chain management approach [1][4][5] Group 1: Definition and Standards - Guambang's "0 additives" is defined clearly with specific standards: "0 chemical flavor enhancers, 0 chemical preservatives, 0 chemical synthetic colorants" [1] - The brand transparently explains necessary safety additives, such as using potassium sorbate for shelf life and natural ingredients like egg yolk powder for nutrition [1] Group 2: Supply Chain Management - Guambang emphasizes strict control over upstream raw materials, ensuring traceability and clear content, which reduces the need for chemical preservatives [4] - The brand's production is supported by its own certified factory, which employs scientific processes to enhance digestibility without relying on chemical additives [4] Group 3: Industry Positioning - Guambang's approach demonstrates that true "0 additives" is not merely a passive reduction but an active construction of supply chain advantages, ensuring safety and quality [5] - The brand's commitment to "safe pet food, choose Guambang" reflects its belief that "0 additives" can be achieved through solid supply chain capabilities rather than marketing gimmicks [5]
“0添加”的承诺与实践:冠邦如何依托产业链优势实现安心宠粮
Zhong Guo Shi Pin Wang·2025-12-02 10:03