Two Giants, One Cool Mission: Sprite x Lucknow Super Giants Kick Off Three-Year IPL Partnership

Group 1 - Sprite has partnered with Lucknow Super Giants as the Official Beverage Partner for the next three years, marking a significant milestone in Uttar Pradesh, a key market for the brand [1][3] - The collaboration aims to enhance Sprite's cultural relevance and strengthen its connection with Gen Z and cricket fans, leveraging the popularity of the Indian Premier League (IPL) [2][3] - Coca-Cola's commitment to Uttar Pradesh is highlighted through its bottling partners, SLMG Beverages Pvt. Ltd. and Moon Beverages Ltd., which contribute to local employment and infrastructure [3][4] Group 2 - The partnership is expected to create unique experiences for fans, aligning with Sprite's brand message of keeping cool during cricket's intense moments [2][3] - SLMG Beverages emphasizes the importance of product availability and consumer engagement in a diverse market like Uttar Pradesh, showcasing the scale of the partnership [4] - Moon Beverages aims to amplify the collaboration by leveraging its distribution network and market expertise to enhance in-stadium experiences for fans [4]