【前瞻分析】2025年中国个人冰雪装备行业战略集群及细分市场分析

Group 1 - The core viewpoint of the articles highlights the growth and diversification of the Chinese skiing apparel market, driven by policy guidance and consumer upgrades, with local brands gaining momentum while international brands maintain a strong presence in the high-end segment [2][5] - The market size of the Chinese skiing apparel sector is estimated to be approximately 4.49 billion yuan for 2024, indicating a significant market opportunity [3][5] - Domestic brands are increasingly dominating the entry-level and mass market segments of skiing apparel due to their higher cost-performance ratio and fashion-forward designs, while international brands continue to lead in the high-end market due to their established reputation and advanced technology [1][2] Group 2 - The personal snow sports equipment market has seen early entrants like Toread and Sanfo Outdoor, established in 1999 and 2001 respectively, with foreign companies like Decathlon entering the market in 2003 [5][6] - The competitive landscape of the personal snow sports equipment industry can be categorized into market leaders, challengers, followers, and niche players, with international brands like Burton and Atomic being the leaders due to their long-standing expertise and product quality [6][7] - Market challengers primarily focus on online sales during the snow sports season, while niche players have lower revenue but benefit from brand effects and higher-priced products [6][7]