定制等1年还遭抢疯！兰州黄金年销5亿，亿元融资追着投

Core Insights - The article highlights the success of Lanchao Jewelry, a brand that has managed to attract significant investment despite its slow production model and limited retail presence. The company secured a strategic investment of over 100 million yuan from Rihua Capital, which will be used for product innovation, brand upgrading, channel development, and production base expansion [1][3]. Group 1: Investment and Business Model - Lanchao Jewelry operates on a custom model, avoiding large inventory and not being in urgent need of capital, which made the investment process a mutual effort rather than a one-sided transaction [4]. - The founder, Ma Zhaoxian, was initially resistant to outside investment due to concerns about losing operational freedom, but was convinced by Rihua Capital's founder, Chen Feng, who emphasized the importance of "extreme craftsmanship" [4]. Group 2: Sales Performance and Consumer Demand - Lanchao achieved a sales revenue of 500 million yuan by November 2025, with a doubling of sales after transitioning to online live streaming in 2020, despite having only one physical store and a maximum custom order wait time of one year [7]. - The brand's strong sales performance is attributed to its craftsmanship and cultural significance, which resonate with consumers [7]. Group 3: Craftsmanship and Design Philosophy - The company has a deep-rooted history in gold processing, with a focus on "extreme craftsmanship, original design, and cultural output" since its establishment in 2006 [9]. - Lanchao's unique craftsmanship includes the integration of gold carving and traditional Chinese jewelry techniques, as well as innovative methods like combining K-gold with gold and using ordinary silk threads for designs [9][14]. Group 4: Market Position and Future Plans - Lanchao plans to open a maximum of one new store per year, contrasting with other brands that prioritize rapid expansion and mass production [12]. - The company aims to maintain its unique identity while learning management practices from global luxury brands, supported by Rihua Capital's dedicated post-investment team [18].