Zhi Tong Cai Jing·2025-12-02 10:47Group 1 - Haitong International initiated coverage on Zhihu (02390) with an "outperform" rating, highlighting its unique positioning in the Q&A community and the potential of AI applications [1][2] - The company forecasts Zhihu's target price at HKD 14.8 for 2025, with projected total revenue of approximately RMB 6.59 billion for Q3 2025 and a non-GAAP operating loss narrowing by 16.3% year-on-year [1][2] - Zhihu's cash reserves are robust, totaling RMB 4.58 billion as of the end of Q3, which supports its capital and profit flexibility [1] Group 2 - The usage and penetration of Zhihu's AI product, Zhihu Zhida, have been steadily increasing, with a penetration rate exceeding 15%, nearly four times that of the same period last year [1] - Haitong International believes that Zhihu's high user engagement and trust in its "professional discussion" space will continue to attract high-value users and brand budgets, benefiting from the generative AI trend [2] - The firm predicts Zhihu's total revenue for Q4 2025 and the fiscal year 2025 to be RMB 640 million and RMB 2.75 billion, respectively, with a projected price-to-sales ratio of 1.2 times [2]