Sou Hu Cai Jing·2025-12-02 11:50Core Viewpoint - The article discusses the rising resistance from gaming companies against the high commission fees imposed by Android app stores, referred to as "Android tax," which can reach up to 50%, significantly higher than Apple's 30% fee for in-app purchases [1][5]. Group 1: Background on Commission Fees - Apple charges a 30% commission on in-app purchases for apps on the App Store, with a reduced rate of 15% for small businesses [1]. - In contrast, Android platforms in China impose a 50% commission, which is considered the highest globally [5]. Group 2: Industry Response - NetEase has taken the lead in resisting the Android tax by removing several of its game apps from mobile manufacturers' app stores, opting instead to distribute them through short video and social media channels [3][10]. - Other major companies like Tencent and Alibaba are also following suit, indicating a broader industry shift away from traditional app store distribution to alternative channels to avoid high commission fees [5][10]. Group 3: Changes in Market Dynamics - Historically, mobile manufacturers held significant power over app distribution, forming alliances that enforced high commission rates on game developers [7]. - The rise of alternative promotional channels, such as social media and short video platforms, has provided game developers with more options, reducing their reliance on traditional app stores [9]. - This shift in distribution strategy suggests a potential restructuring of the Android gaming distribution landscape, as companies are now willing to challenge the established norms [10].