年终出境游盛行“日本平替” 韩国酒旅“默默”登顶

Core Insights - The decline in Japanese tourism has led to a surge in interest for travel to South Korea, Southeast Asia, and Europe among Chinese travelers [2][11]. Group 1: South Korea's Rising Popularity - Hotel bookings in South Korea have seen a year-on-year increase of over 240% in the last two weeks of November [3][4]. - Flight bookings to South Korea have also increased, with a 39.1% rise in ticket reservations for trips before the Spring Festival [3]. - Major departure cities for travel to South Korea include Shanghai, Beijing, and Hangzhou, indicating a strong interest from urban centers [3]. Group 2: Southeast Asia and Europe Growth - Southeast Asian destinations like Vietnam and Indonesia have experienced hotel booking increases of over 100% [3][4]. - European destinations, particularly Germany and Spain, have seen hotel booking increases exceeding 300% [4][13]. - The demand for travel to Europe is also rising, with an increase in bookings for ski resorts and cultural tours [13][14]. Group 3: Impact of Japanese Tourism Decline - The number of flights from mainland China to Japan has decreased by 25%, with a significant reduction in available seats [12]. - Popular Japanese destinations like Sapporo and Osaka have seen flight and seat reductions of up to 45% [12]. - The shift in tourist interest is leading to increased bookings for alternative winter destinations such as Kazakhstan and European ski resorts [13][14].