Shanxi Xinghuacun Fen Wine Factory (SH:600809) Xin Lang Cai Jing·2025-12-02 12:10Core Insights - The 2025 Fenjiu Global Distributor Conference was held in Taiyuan, focusing on the achievements during the 14th Five-Year Plan and strategizing for the 15th Five-Year Plan and the second phase of the Fenjiu Revival Program [3][5][9] Group 1: Strategic Focus - The second phase of the Fenjiu Revival Program emphasizes "emotional resonance, mutual achievement, and co-creation with consumers" as the main theme, aiming to redefine the understanding of consumers, the market, and the company itself [5][12] - The company plans to expand traditional marketing and create benchmarks for consumer satisfaction, targeting national, youthful, and international markets through various collaborative initiatives [5][12] - The strategy will be supported by three pillars: dynamic culture, digital intelligence, and systematic approaches, enhancing consumer emotional value [5][13] Group 2: Operational Goals - The year 2026 marks a transition in Fenjiu's business model, characterized by coexisting with tradition, resonating with the times, empathizing with consumers, and harmonizing with the world [6][13] - The company aims to translate strategic plans into actionable programs, ensuring effective implementation to gain consumer trust and co-create a better future [6][13] - The marketing strategy will focus on eight orientations and eight guidelines, promoting a robust marketing atmosphere and expanding market reach [6][13] Group 3: Recognition and Future Plans - The conference recognized outstanding distributors and personnel, awarding various honors such as the "Outstanding Contribution Award" and "Chinese Wine Soul Award" [8][15] - Representatives from award-winning teams and overseas distributors expressed commitment to the Fenjiu Revival Program, focusing on market engagement and enhancing brand influence [8][15] - A new product, "Qinghua Fenjiu 25·Huashen Ling," was launched, integrating traditional culture with modern aesthetics, showcasing the company's innovative approach [16][17]