经济前景不明朗 英国民众购物季消费更谨慎

Core Viewpoint - The "Black Friday" and "Cyber Monday" shopping events in the UK have seen a shift in consumer behavior, with shoppers becoming more pragmatic and cautious due to economic uncertainties and high living costs [3][12]. Consumer Behavior - UK consumers are exhibiting a more rational approach to spending during this year's shopping events, with many adopting a wait-and-see attitude [3]. - There has been a 7.2% decline in foot traffic to physical stores compared to the same period last year, indicating a lack of consumer confidence [5]. - Consumers are increasingly skeptical about the authenticity of discounts, with many popular items not being offered at their lowest prices during "Black Friday" [5][7]. Discount Perception - A significant portion of consumers believes that discounts are not genuine, as prices may have been artificially inflated prior to the sales [7]. - Many consumers are waiting for better deals, as they perceive that prices have increased overall [8]. Spending Intentions - Despite the cautious spending, a considerable number of consumers still plan to purchase essential items or gifts during the promotional period, although 38% indicated they might not spend during "Black Friday" [10][12]. Overall Market Trend - The overall trend reflects a more practical and value-focused consumer mindset in the face of ongoing economic pressures, which is likely to shape future shopping behaviors [12].