Amazon cuts seller fees in Europe in Shein, Temu price war
Core Insights - Amazon is reducing fees for sellers in Europe to remain competitive against low-cost marketplaces like Shein and Temu [1] Company Actions - The fee reduction is a strategic response to increasing competition in the European market [1] Market Competition - Competitors such as Shein and Temu are offering clothing, homeware, and gadgets at significantly lower prices, prompting Amazon's fee adjustments [1]