优诺中国易主，IDG豪掷18亿元接手

Core Viewpoint - Yuno China is set to change ownership again after six years, with Tian Tu Investment planning to sell its 45.22% stake to Kunshan Noyuan Ruiyuan Management Consulting for approximately 814 million yuan, with total transaction value potentially reaching 1.8 billion yuan [2][3][4]. Group 1: Company Overview - Yuno China operates as the Chinese entity for the well-known French yogurt brand "Yuno," which has a 60-year history and is the second-largest yogurt brand globally [3]. - The brand entered the Chinese market in 2013 and has gained popularity with its signature inverted cup packaging and fruit yogurt [3]. - Tian Tu Investment acquired Yuno China from General Mills in 2019 and is now looking to divest to enhance liquidity for other investment opportunities [3][4]. Group 2: Financial Performance - Yuno China reported revenues of approximately 454 million yuan and 810 million yuan for the fiscal years 2023 and 2024, respectively, with net profits of about 8.39 million yuan and 95.45 million yuan [5]. - As of December 31, 2024, the audited net asset value of Yuno China and its subsidiaries was approximately 929.35 million yuan [5]. Group 3: Market Challenges and Strategic Moves - Yuno faces significant competition from rapidly rising domestic yogurt brands, prompting IDG Capital's acquisition to leverage resources for expansion in southern and northern China [5][6]. - The acquisition is expected to create synergies with IDG Capital's existing investments in the food and beverage sector, enhancing brand visibility and supply chain efficiency [5][6]. - The management team of Yuno China will be retained post-acquisition to maintain brand competitiveness and support regional expansion and product innovation [6]. Group 4: Industry Context - The trend of international brands struggling in the Chinese market has been noted, with several companies, including Starbucks and Unilever, engaging in divestitures or restructuring [6]. - Since 2017, foreign brands have faced increasing competition from local brands, leading to market saturation and challenges in adapting to changing consumer preferences [6].