What Makes Amazon.com (AMZN) a Lucrative Investment?

Core Insights - Heartland Advisors reported a 4.65% return for its Heartland Opportunistic Value Equity Strategy in Q3 2025, underperforming the Russell 3000 Value Index which returned 5.63% [1] - The investment strategy is influenced by rising optimism regarding the AI boom and increased electricity demand, which have propelled large- and mid-cap growth stocks to new highs [1] Company Highlights - Amazon.com, Inc. (NASDAQ:AMZN) was highlighted as a key stock in the investor letter, with a one-month return of -6.19% and a 52-week gain of 9.58% [2] - As of December 01, 2025, Amazon's stock closed at $233.88 per share, with a market capitalization of $2.5 trillion [2] Investment Strategy Commentary - The company initiated a position in Amazon during Q3 2025, noting that Amazon had previously traded at a premium compared to the S&P 500 Index and its retail peers [3] - Amazon's management has been investing heavily, which has led to fluctuations in earnings; for instance, the company doubled its retail distribution center footprint in 24 months post-COVID-19, impacting free cash flow and profit margins [3] - Current investments in high-margin areas like Amazon Web Services (AWS) and advertising are expected to enhance long-term profitability, despite short-term cost pressures [3]