优诺中国易主 IDG豪掷18亿元接手

Core Insights - Yuno China is set to change ownership for the second time in six years, with Tian Tu Investment planning to sell its 45.22% stake to Kunshan Noyuan Ruiyuan Management Consulting for approximately 814 million yuan, while other sellers will sell their 41.74% stake for about 751 million yuan, totaling around 1.8 billion yuan for the entire transaction [2][3] Group 1: Company Overview - Yuno China operates as the Chinese entity for the well-known French yogurt brand "Yuno," which has a 60-year history and is the second-largest yogurt brand globally [3] - The brand entered the Chinese market in 2013 and has gained popularity with its signature inverted cup packaging and fruit yogurt [3] Group 2: Financial Performance - In the fiscal years 2023 and 2024, Yuno China reported revenues of approximately 454 million yuan and 810 million yuan, respectively, with net profits after tax of about 8.39 million yuan and 95.45 million yuan [5] - As of December 31, 2024, the audited net asset value of Yuno China and its subsidiaries was approximately 92.93 million yuan, and as of June 30, 2025, the unaudited net asset value was about 152 million yuan [5] Group 3: Strategic Implications - The acquisition by IDG Capital is expected to create synergies with its existing investments in the consumer sector, potentially enhancing Yuno's market presence in southern and northern China [5] - IDG Capital aims to leverage its operational experience and decision-making efficiency to support Yuno China's regional expansion and product innovation while retaining the original management team to maintain brand competitiveness [6] Group 4: Market Context - The transaction reflects a broader trend where international brands in China are facing growth challenges, leading to divestitures and restructuring efforts [6] - Analysts note that since 2017, local brands have rapidly risen, causing foreign brands to struggle in the competitive landscape, which has intensified since 2020 due to the emergence of new business models and market fragmentation [6]