Group 1 - French fashion brand Etam announced the closure of its Tmall flagship store on November 30, indicating a potential complete exit from the Chinese market after 31 years of operation [1] - The brand had previously sold its ready-to-wear business in China in 2018, retaining only its lingerie segment, and by 2020, it had no physical stores left in the country [1] - Prior to the closure, Etam began a clearance sale in October, but faced customer complaints regarding order fulfillment and after-sales service [1] Group 2 - As of June 30, 2014, Etam had 4,246 stores globally, with 3,083 located in China, but its performance in the Chinese market has declined significantly since then [2] - The lingerie market in China is becoming increasingly competitive, with new brands like Ubras and NEIWAI gaining popularity due to their focus on comfort and innovative designs [2] - A report from Northeast Securities highlights that the global women's lingerie industry is entering a "comfortable and diversified" phase, with various subcategories emerging as independent segments, particularly in the Chinese market [2]
法国服饰品牌艾格线上闭店,或将彻底退出中国市场
2 1 Shi Ji Jing Ji Bao Dao·2025-12-02 13:54