Core Viewpoint - Leida Automobile's management emphasizes a commitment to a pure electric system that is "chargeable, swappable, and upgradable," rejecting the current trend of extended-range electric vehicles (EREVs) [1][2]. Group 1: Product Strategy - Leida's strategy focuses on enhancing user experience by avoiding the added weight and cost of range-extending systems, which are deemed unnecessary given the significant increase in charging infrastructure over the past five to six years [1]. - The company advocates for a battery-swapping model, allowing users to select a "reasonable capacity" battery pack and upgrade temporarily for long trips, which is seen as a more efficient use of funds [1]. - Currently, about 20%-30% of L90 users opt for the 60 kWh standard battery pack [1]. Group 2: Battery Safety and Management - Approximately 90% of Leida users rely on battery swapping and home charging, reducing risks associated with high charging rates [2]. - The battery swapping stations create a dynamic monitoring network that can detect minute damages and manage battery health proactively, a capability that fixed battery models cannot achieve [2]. Group 3: Market Performance and Challenges - In November, Leida delivered 11,794 vehicles, reflecting a 32% month-over-month decline [3]. - The primary challenge identified is increasing vehicle sales, which hinges on enhancing brand awareness and organizational capabilities [3]. - The company plans to continue product iterations based on family user needs and maintain market vitality through special edition models like the L90 Black Knight version [3].
乐道汽车沈斐:不跟风“大增程” 押注纯电+换电是长远更优选项
2 1 Shi Ji Jing Ji Bao Dao·2025-12-02 14:00