东风本田曹东杰回归：研发团队将翻倍，绝不放弃燃油车

Core Viewpoint - Dongfeng Honda is committed to transformation despite challenges in the shrinking fuel vehicle market, emphasizing a strategy of "belief, breakthrough, and far-reaching vision" [3] Group 1: Market Strategy - The company acknowledges the need to address the declining fuel vehicle market but aims to maintain a significant market share, targeting nearly 10 million units even if fuel vehicles only hold 30% of the market [3] - Dongfeng Honda plans to leverage both Honda and Dongfeng's strengths to enhance localization and innovation in their product offerings [4] Group 2: R&D and Supply Chain - The current localization development team consists of fewer than 1,000 people, with plans to double this number to strengthen the R&D framework [4] - The company intends to actively incorporate local suppliers into its supply chain, exemplified by a strategic partnership with Tencent for smart mobility [4] Group 3: Marketing and Customer Engagement - Dongfeng Honda recognizes the need for a shift in marketing strategy from a one-way communication model to a more interactive dialogue with customers [4] - A new customer experience department has been established to facilitate direct communication with customers, enhancing engagement through personalized outreach [5] Group 4: Transformation Challenges - The unique nature of the joint venture requires careful consideration of both shareholders' interests, making the implementation of new processes more complex [6] - The company aims to balance the legacy strengths of Honda in safety and reliability with Dongfeng's advancements in electrification and intelligence to create a new generation of vehicles [6]