Amazon to let cloud clients customize AI models midway through training for $100,000 a year

Core Insights - Amazon Web Services (AWS) has launched Nova Forge, allowing cloud clients to extensively customize generative AI models at an annual cost of $100,000 [1][2] - Nova Forge enables organizations to access Amazon's AI models at various training stages, allowing for earlier data incorporation [1][2] - The service is positioned as a more affordable alternative to building custom models, which could cost hundreds of millions or billions of dollars [2] Model Performance and Market Share - AWS's Nova models, released in 2024, currently hold less than 5% market share in enterprise large language models (LLMs), with competitors like Anthropic and OpenAI leading the market [3] - Nova 2 Pro, a reasoning model, is reported to perform at least as well as leading models from Anthropic, OpenAI, and Google [7] - Nova 2 Omni is a versatile reasoning model capable of processing images, speech, text, and videos, aiming to simplify AI model integration [8] Customer Adoption and Use Cases - Tens of thousands of organizations utilize Nova models weekly, with AWS claiming millions of customers [9] - Internal Amazon teams, including those working on stores and the Alexa AI assistant, are also using Nova Forge [4] - Companies like Reddit, Booking.com, Nimbus Therapeutics, Nomura Research Institute, and Sony are developing models with Nova Forge [5][6]