Samsung unveils first triple-folding phone ahead of expected Apple launch — but it will cost you

Core Viewpoint - Samsung Electronics has launched its first multi-folding smartphone, the Galaxy Z TriFold, to strengthen its position in the competitive foldable smartphone market, which is expected to see intensified competition from Chinese rivals [1][9]. Product Details - The Galaxy Z TriFold is priced at approximately 3.59 million won ($2,440.17) and features a 253.1 millimeter (10-inch) display, which is nearly 25% larger than the Galaxy Z Fold 7 model [2][5]. - The device will be available for sale in South Korea starting December 12, with plans for rollout in China, Singapore, Taiwan, and the UAE within the year, and a potential US launch in the first quarter of next year [4][9]. Market Outlook - Samsung's Executive Vice President, Alex Lim, believes that the foldable market will continue to grow, with the TriFold potentially acting as a catalyst for growth in key segments [3]. - Analysts suggest that the TriFold may serve more as a showcase of new technology rather than a volume-driving flagship, given its status as a first-generation product [7][10]. - The foldable smartphone market is projected to account for less than 2% of the total smartphone market this year, with expectations to rise to under 3% by 2027 [10]. Competitive Landscape - Competition in the foldable smartphone market is increasing, with Huawei having launched the first three-way folding phone and Apple expected to release its first foldable next year [9]. - Samsung's shipment share of the foldable market surged to 64% in the third quarter, up from 9% in the previous quarter, indicating the volatility of market share based on product launch timing [11].